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Leadership Council

Joe Ernst

Joe Ernst is a founder of srmErnst and has more than 20 years of real estate experience in development, investment, asset management and finance. Joe joined SRM Associates in 1999 and was the principal in charge of all new development since 2005.

Prior to SRM, Joe was a vice president in structured finance at Norwest Bank Minneapolis (prior to acquisition of Wells Fargo). He was also a vice president with Cargill Financial Services focused on developing a conduit for acquisition and securitization of subprime residential mortgages, and a vice president with Piper Jaffray as a structured finance analyst involved in the acquisition, restructuring and fund management of a $1 billion portfolio of distressed residential loans and under-performing CMBS deals.

Joe graduated magna cum laude from the University of Saint Thomas receiving his B.A. in finance and computer science. He is a portfolio advisor with Inner City Advisors, an Oakland-based non-profit small business and jobs advocacy group.


Kelly Lux

Kelly has served Alameda as a State Farm Insurance agent for more than 25 years. Last year she and her 16-member team opened a second office, in Fremont. She has received numerous awards for her work, including the 2017 Community Service/Business Person Award by the Social Service Human Relations Board of Alameda; and the Affiliate of the Year award from the Alameda Association of Realtors. The readers of Alameda Magazine voted her best insurance agent in Alameda for four years running. Kelly's team recently the Excellent award from the Alameda Chamber of Commerce. Kelly also serves on multiple boards, including the Alameda Education Foundation, the Greater Alameda Business Association and the Personal Insurance Federation. In addition, she promotes, hosts or serves as ambassador for numerous causes, including National Teen Driver Safety Week, Meals on Wheels, and the Agent Aspirant Program. Kelly credits her success in business to "treating all customers with care, quality and integrity," though she considers her greatest achievement to be raising her sons Matt and Drew with her husband Andy. Kelly takes her dog, Molly, adopted from FAAS, to work every day, where she has brought "much love and therapy."


Bob Mischak

Bob has more than 40 years of financial, operational, and consulting experience, and has worked in video postproduction, advertising, banking, insurance, taxation and financial planning. He enjoyed a stint as controller of the NFL’s Raiders during their historic move to Los Angeles, working closely with NFL Hall of Fame owner Al Davis. In his last position as executive vice president and chief financial officer of a direct-marketing agency, he was part of a senior management team that ultimately grew the business for sale to the world’s largest holding company of advertising and marketing services firms.

Bob was a member of the board of directors of the East Bay SPCA for six years. He is now in his eighth year as a volunteer at FAAS and in 2020 will mark 15 years of playing “Santa Paws” at FAAS’ annual holiday fundraiser.
He received his master’s degree in taxation from Golden Gate University and his bachelor’s in business administration degree in international management from Georgetown University in Washington, DC.

While he and his wife, Melissa are quite satisfied with their 25 years of living on the island of Alameda, their interest in travel is extensive. Their journeys have taken them through all 50 states and more than 49 countries on every continent including Antarctica, which, with apologies to Mark Twain, is even colder than a summer in San Francisco. Bob speaks fluent Italian and is passionately studying Spanish.


Nancy O'Malley

District Attorney Nancy E. O’Malley has served as the chief law enforcement officer of Alameda County since 2009. She is the first woman elected to hold the office, which boasts a national reputation for excellence dating back to former District Attorney and United States Supreme Court Chief Justice Earl Warren.

DA O’Malley is a nationally recognized expert regarding violence against women and people with disabilities, and interpersonal violence including sexual assault, domestic violence, elder abuse, child abuse, stalking, and human exploitation and trafficking. She is known for her innovation and vision, including her Restitution Program for victims of crime, her Alameda Family Justice Center, and her Human Exploitation and Trafficking Watch Program. 

She is also a fierce advocate for animals, creating Alameda County’s first Animal Cruelty Task Force to focus on the link between animal abuse and human violence. This groundbreaking task force has resulted in increased awareness of the prevalence of animal abuse in our own back yard, tools for law enforcement to investigate and help bring the perpetrators to justice, and increased penalties for those who are convicted of these heinous crimes.

DA O’Malley has received more 36 awards during her distinguished career, including the 2019 FAAS Noah Award from Friends of the Alameda Animal Shelter.


Becca Perata

Becca has spent more than 25 years in communications across a range of industries, including online, telecommunications, children’s health and education, land use and the energy sector. Becca founded Vox Populi, a full-service public relations/public affairs firm, in 2001. She serves as strategic advisor to non-profit organizations, start-ups and corporations. Her firm has managed community engagement, media relations, corporate communications, special events, crisis management and direct marketing for clients, including the Oakland Zoo, Calpine Corporation, BayWest Development, Steelwave, Bishop O'Dowd High School, Catellus Corporation, and SaveMart/Lucky Stores. Becca also has served as strategic advisor to the Gap, Inc. and eBay.

Previously, Becca was vice president of corporate communications for Women.com, a top 50 online media company owned by Hearst Media. She also held internal communications positions with SBC/Pacific Bell, Beyond.com and Sun Microsystems. Becca has worked as media relations director for political campaigns and served as a communications consultant, fundraiser and writer for statewide ballot measures and initiatives. Early in her career, Becca managed both consumer products and technology accounts at Porter-Novelli and Hill and Knowlton and worked in production at KNBR radio in San Francisco.

Becca received a B.A. in Communications from the University of San Francisco and was named among the top communications professionals by PRWeek. She lives in the East Bay, where she is a member of  the Jobs and Housing Coalition in Oakland; honorary board member of Alameda Meals on Wheels; and on the community advisory board for Rhythmix Cultural Works.


 

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